At Darams, we know the challenges commonly faced when making sure you receive the highest possible sale price for your property. Here are 7 key steps to incorporate in your strategy to secure a premium for your sale:
1. Declutter and Depersonalise
Dress your home to impress – Declutter, deep clean, and let light flood in – Buyers fall for homes that feel right.
Your buyer wants an open space to imagine where and how their furniture fits into your property.
Ensure your property is immaculately presented: declutter and carry out any necessary redecorations, including fresh paint and clean carpets.
Consider home staging too- significantly enhancing the perception of your home’s living experience.
2. Nail the Price from Day One
Contrary to belief, overpricing a property can discourage potential buyers and reduce viewing numbers. Instead, price strategically within online search bands and a fairer price that will attract investors and buyers.
Remember the lower priced properties sell higher and the higher priced properties sell lower.
3. Invest in Professional Marketing
Ensure your Estate Agent provides:
- Professional photography
- Detailed floor plans
- Video walkthroughs
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Strong, emotionally engaging, Lifestyle-focused Descriptions
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Featured listings on Rightmove & Zoopla
Ensure you are on property portals to reach a wide audience, have “For Sale” boards, and use word-of-mouth engagement to capture buyers who may not be actively searching.
Poor marketing reduces perceived value.
4. Use Time to your Advantage
List your property online during peak viewing times — typically between 4:00pm and 8:00pm and organise specific viewing days and times in advance. Blocking time and open house viewing creates a competitive environment and an exclusive impression for potential buyers, plus you can ensure your property is ready to view in advance.
5. Negotiate for the Best Price
You could add thousands to your final sale price with these rules of thumb:
- Never accept the first offer — use it as a starting point for further negotiation.
- Expect most buyers to make their strongest offer by the third round.
- And always encourage buyers to submit their “best and final” offers.
6. Fix Small Issues Before Viewings
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Repair dripping taps, cracked tiles, loose handles
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Touch up paintwork
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Replace blown bulbs
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Tidy external kerb appeal
7. Create Urgency & Competition
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Block viewings into open days
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Encourage multiple offers
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Set clear deadlines for best and final bids
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Control the narrative with strategic negotiation
Follow these simple steps to sell for a premium.
For guidance and support on your Property Sales strategy, contact us today.